Desi Diarrhea

Explosive liquid thoughts on all things Indian. Warm & pleasant sometimes. Painful & disgusting at other times. Always brown.

Thursday, July 06, 2006

India is #1 in shopping


Notice to companies/entrepreneurs. If you didn't already realize India was a huge opportunity, here is more evidence. Not only are more Indians in India making good money, but we're not shy about spending it according to a recent survey. India has a lower savings rate than other Asian countries as well which is yet another indication of our propensity to spend.

Interestingly, Indians love to shop for clothes. "A third of Chinese consumers and one fifth of Indians say clothes shopping is their favourite thing to do," per the survey. I say interesting because I find most guys in India wear jeans that are entirely too tight.

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