Desi Diarrhea

Explosive liquid thoughts on all things Indian. Warm & pleasant sometimes. Painful & disgusting at other times. Always brown.

Saturday, July 01, 2006

The newest scam - Vaastu Shastra for your website

How are they going to get your website to face north? So ingenius Indians looking to take money from all other Indians who are a bit too gullible have started offering Vaastu Shastra for websites. "Just as the world comprises of the five basic elements, each Web site has five elements and these need to be in balance with one another," says Dr. Smita Narang, author of Web Vaastu, a new book that marries vaastu laws with the Internet. "Earth is the layout, fire is the color, air is the HTML, space is name of the Web site, and water is the font and graphics," says Narang. Narang, a "vaastu expert" has spent four years analyzing around 500 sites says a Web site that is not designed according to vaastu rules will have few hits and will negatively affect the business.

Here's some more wisdom from another practicioner -- "A Web site where the colors hurt your eyes, the music offends your ears or has too much information is probably too cluttered and does not give a positive flow of ch'i," says Vikram Narayan, a Mumbai-based feng shui practitioner. The trick, Narayan said, is to remove things in your life or on your Web site that serve no purpose, and keep those things that serve you well.

Thanks Vikram. You're a regular Einstein.

This is not Vaastu for websites as much as another great way by some cunning Indian to rip off someone else. A good graphic designer or web developer will help you lay out your site properly and in line with vaastu or whatever eastern theories you believe in. Don't be taken in by these efforts and give these people your hard earned money.

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