Is the world not nuts for nuts? Indian Economy Slowdown? Cashew Exports for '05-'06 Down 7% Over Prior Year.
Better Get Deez Nuts. Everybody's favorite governing body for nuts, The Cashew Export Promotion Council of India (CEPCI), released figures recently that indicated a sizable decline in the last year over the record-breaking '04'-'05 year for cashew exports.
For those interested, "The marginal decline in exports was attributed to the drop in prices during the last quarter of the current fiscal by about 15 per cent and the consequent request from overseas buyers to postpone part of the shipments originally scheduled for March to April-June 2006."
But nut-lovers, you should fear not...
The CEPCI has taken steps to ramp up consumption in states through several 'innovative' measures. Amongst the steps being taken are the following:
1. Two cashew festivals are being organized by other major kaju organizations who are hoping to stop this issue before it reaches epidemic levels.
- The Goa Cashew Manufacturers Association planned an event called Cashew Mahotsav to "attract foreign tourists and was conducted along with the international tourism festival of Goa". My non-Indian friends who were ambivalent about visiting India always would tell me "We'd goto Indian tomorrow if there was a cashew festival." Now they have no excuse.
- The Karnataka Cashew Manufacturers Association also has planned a major promotional event, "the biggest ever in India", named Kaju Fest (what a great name) from April 21 to 24. Tickets are going quick so if you are interested, get them quick.
2. But the strategies are not all about fun and festivals. CEPCI will convene the global buyer-seller meet which will be held at the Kovalam Leela beach resort where cashew importers from over 30 countries will deliberate on the marketing strategies. The hope is that a "a road map for global cashew promotion is expected to emerge out of this meeting".
As good Indians, I implore you to go out and buy a packet of cashews or any product made of cashews. This is a serious business issue facing the country, and we should do our part to help out.
For those interested, "The marginal decline in exports was attributed to the drop in prices during the last quarter of the current fiscal by about 15 per cent and the consequent request from overseas buyers to postpone part of the shipments originally scheduled for March to April-June 2006."
But nut-lovers, you should fear not...
The CEPCI has taken steps to ramp up consumption in states through several 'innovative' measures. Amongst the steps being taken are the following:
1. Two cashew festivals are being organized by other major kaju organizations who are hoping to stop this issue before it reaches epidemic levels.
- The Goa Cashew Manufacturers Association planned an event called Cashew Mahotsav to "attract foreign tourists and was conducted along with the international tourism festival of Goa". My non-Indian friends who were ambivalent about visiting India always would tell me "We'd goto Indian tomorrow if there was a cashew festival." Now they have no excuse.
- The Karnataka Cashew Manufacturers Association also has planned a major promotional event, "the biggest ever in India", named Kaju Fest (what a great name) from April 21 to 24. Tickets are going quick so if you are interested, get them quick.
2. But the strategies are not all about fun and festivals. CEPCI will convene the global buyer-seller meet which will be held at the Kovalam Leela beach resort where cashew importers from over 30 countries will deliberate on the marketing strategies. The hope is that a "a road map for global cashew promotion is expected to emerge out of this meeting".
As good Indians, I implore you to go out and buy a packet of cashews or any product made of cashews. This is a serious business issue facing the country, and we should do our part to help out.
posted by Mr. N @ 7:20 AM
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